Chapter 1

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 Section three in chapter one of Essentials of Social Media Marketing talks about the advantages and disadvantages of social media.  The author lists nine advantages and ten disadvantages.  I think that the biggest advantages that social media offer is that it is free and you can reach an absurd amount of people.  Companies can promote their product to the billions of people that are on social media.  This also allows people who are starting a business to bring awareness to their product as well the consumers of the product posting about their experience.  I can't count the amount of times I scroll through TikTok and see people doing reviews on different products.  This is a great thing, if the company makes a good product.  This also opens up a negative path for a company.  If the product you make isn't good then people can bring bad publicity for the company.  All in all social media is a great way to reach an enormous amount of consumers.  The advantages by far outweigh the disadvantages.

Comments

  1. Max McAllisterAugust 28, 2022 at 8:53 PM

    I agree that social media carries a strong advantage due to its accessibility. The fact that it is a free tool that one can use to change their life is a remarkable feature. This feature alone keeps users glued to their phones as they hope to have their lives changed, too. Companies as well carry a huge advantage when they master how to use social media. Slim Jim I think is a great example of this as they carry a large following due to their comical comments on TikTok. It will be cool to see just how much social media impacts the world!

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