Chapter 3: Social Media Marketing Strategy and Social Media Advertising

-

 Chapter 3 is about marketing and advertising.  I believe that these two components are the key to growing your social media brand.  There is a lot that goes into developing a successful strategy but I believe one step to be of most importance and that is selecting the appropriate platform.  If I'm trying to sell clothing to teenagers, I would be wrong to only advertise on Facebook.  If I'm selling clothing for older people, I would be wrong to advertise on Snapchat.  Instead it would be smarter to advertise teen clothing on Snapchat and advertise the older generations clothing on Facebook.  It is important to choose the right platform depending on who your target audience is.  It would be wise for companies to be active on more than one social media platform to reach as many potential customers as possible.  Being active on platforms where your target audience is also most active would be the best way to get as many interactions as possible.







Comments

  1. Cade CrawfordSeptember 8, 2022 at 1:04 PM

    Hey Lucas, I agree about advertising to teens only on Facebook would be a bad idea. I think companies should be on more than one platform as well. I am curious as to if brand's should have different personalities for different platforms. Instagram I would post more visuals about our company but Twitter I would use to optomize interactions with users.

    ReplyDelete

Post a Comment

Popular posts from this blog

Thanksgiving Break

-
Image
 My Thanksgiving break was less relaxing than it has been the previous 3 years.  I had to stay in Ada through Wednesday because I was scheduled to work both Monday and Tuesday. Then on Wednesday I drove two and a half hours east for a job interview.  So I didn't get home until about 6:00pm on Wednesday evening.  Thanksgiving was still enjoyable though.  In my opinion Thanksgiving is the most underrated holiday.  This holiday involves two of my favorite things - football and food.  Three games of NFL football and what seems to be an endless amount of food to be eaten.  Then the cherry on top was that my favorite NFL team, the Minnesota Vikings, played the last game of the day and won.  Then on Friday I had another Thanksgiving celebration which meant more food.  I think people don't appreciate Thanksgiving as much as they should.  It seems like people are more focused on getting to Christmas and not so much on Thanksgiving which I am not a fan of.
Read more

Music

-
Image
 My music tastes have really changed over the past year and a half.  For most of my life up until summer of 2021 the main artists I would listen to was J Cole, Chance the Rapper, Kendrick Lamar and Logic.  Then summer of 2021 I had a job that I was able to listen to music the whole time so I started listening to a different style of rap.  Artists like Future, Lil Baby and Lil Durk were at the top of that list.  For the rest of the year up until last summer the music I listened to consisted of predominantly those three artists as well as J Cole.  Then this summer I did a lot of driving which made me venture into country music.  Artists like Morgan Wallen, Jordan Davis, Luke Combs and Rodney Atkins became the main country artists I listened to.   I like the current state of music that I listen to compared to a few years ago.  There is a lot more variety which prevents different artists and styles from becoming stale quickly.  I like being able to go from trap rap to country in back to ba
Read more

Squatober End

-
Image
Last Monday was the end of another great month of squatting everyday.  If you don't know about Squatober, go back to my blog from a couple weeks ago.  Squatober is basically just back squatting everyday in October.  This month has once again produced a personal record (PR) for myself.  Before October my PR on the back squat was 455 pounds, then on Monday I was able to squat 475 pounds.  20 pounds may not seem like a lot but a 20 pound increase in one month is crazy progress and that is what Squatober is all about.  It was a really fun month and challenge to participate in and has made me even more excited for my training.
Read more