Chapter 4

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 Chapter 4 is about how to market on Facebook.  Facebook is the most popular social media network so if you don't use it as a company you are doing something wrong.  Facebook has 2.91 billion users with the largest age group of users being 25-34 years of age.  With this many users there are so many different interests that people have that you can market anything on Facebook and know that you will get some interactions.  This is proven with 96% of social media marketers stating that Facebook provides the best ROI of all social networks.  With all this being said Facebook still has its challengers especially among younger populations.  With platforms like TikTok being a significant threat it is vital to Facebooks success that they plan ahead to keep ahead of these emerging platforms.


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