Snapchat

Originally known as "Picaboo," Snapchat came to the social media world in July of 2011.  Snapchat is very unique compared to other social media's.  Snapchat is personally my most used social media app and I would bet that it is also the most used for many people my age.  Snapchat is mainly used as a communication app for most people but companies are realizing how much engagement they can get by marketing through Snapchat.  Companies have used many tactics like different filters to promote their product.  This is a great way to get engagement due to the fact that so many people are on Snapchat daily.  I feel like with Snapchat it is also easier to hit your target market because there is much less age diversity on Snapchat.  With 82.1% of users being ages 13-34 companies can really zone in on advertising their product to a certain demographic and be confident that it will do well.


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