Blogging

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 Chapter 12 is about blogging.  Blogging started in 1994 and has exploded into what it is today with 77% of internet users reading blogs on a regular basis.  Blogs give people a platform to voice their opinion in depth.  Rather than a tweet with 140 characters or on other platforms where they can be limited.

Many companies use blogs to market their products.  The book talks pros and cons of marketing through a blog.  The top three benefits being increasing brand awareness, humanizing the brand and creating conversations with customers.  The main drawback of blogging is the time commitment and the ROI of that time commitment.  Even with the little experience I have blogging I know how time consuming it can be and my blogs aren't even that in depth trying to sell a product.  But a company who is trying to sell something and give an in depth analysis of a product I can see being very time consuming and borderline not worth their time.  With that said though I think that having a good blog along with good products and customer service would be a recipe for greater success compared to if there was no blog.


Comments

  1. Gabriel PaigeNovember 17, 2022 at 8:59 AM

    Hey Lucas, do you think the Blogging space will grow compared to more modern platforms like Webinars or Podcasts?

    ReplyDelete

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